Morgan Find s A Home On Broken Bow
Home," Craig Morgan's hit about a homeless man dreaming
about returning home, paints quite a picture in a few verses.
The images from the song are so vivid one can see them along
with the main character. To Morgan, it's a key element of a good
think our format does that better than any other," Morgan
said. "We tend to tell stories and attempt to do it in an
image-driven way. That's what I strive to do with songs like
'Almost Home.' (co-written with Kerry Kurt Phillips) I want to
be the guy who everybody says they can see my songs."
former Army paratrooper moves closer to that goal with his
latest Top 5 single and rising, "That's What I Love About
Sunday," an expressive tune exulting the simple joys of the
day of rest, written by Adam Dorsey and Mark Narmore. "When
I first heard the song I felt like it was something I had
written," recalled Morgan, who was raised in Kingston
Springs, Tenn., a stones throw from where he shares a hilltop
home with his wife Karen and their four kids, ages 7-16. "I
was that attached to it immediately. I thought if I could attach
myself to a song like that, anybody could. There were so many
images in the song to relate to."
knew it would be the perfect follow up to "Almost
Home," which helped propel sales of 250,000 copies of his
last album, I Love It - his first on independent label
Broken Bow Records. Making the move to an indie after a
few years on Atlantic Records was a gamble for Morgan, but he is
happy with the result.
Bow is independent in the technical sense of the term, but the
reality is they're as big as any of the dang majors. They have a
full promotion staff, in-house publicity, marketing and it's
getting to the point where it's kind of like dealing with a
major," Morgan said with a laugh.
Bow General Manager Brad Howell considers Morgan a major star in
the making. "Craig surprises me every day with his writing,
his production abilities, the way he handles the media. He is
truly one of those special artists who can do everything. And
now we're trying to make sure the Country consumer gets to know
Craig on that level and says, 'Wow! This guy is really as
talented as some of the artists who are selling Platinum right
now,' because that's where we're trying to get him."
said the label's plan for Morgan with his new album, My Kind
Of Livin', which hit stores March 8, is to raise his
visibility and profile among consumers through a carefully
orchestrated national marketing plan.
has proven he can write hits and produce - he's multi-talented.
The next step for him on the marketing side is to obtain higher
visibility through national print, television and Internet
media, along with getting him on a major national concert tour
where he is in front of more people to see his dynamic live
show. We'll put all those pieces together and we think those
ingredients will take Craig to that next level."
radio currency Morgan built with the success of "Almost
Home" will help the effort. "He's really loved at
radio - they've stuck with him and are championing his career
and this new single is already moving five times as fast as
'Almost Home' did. We've got some momentum with this
single, a full staff and a machine in place to help bring
awareness about Craig and his talent. We'll work it from so many
more angles than just getting a song on the radio," Howell
with co-writer Phil O'Donnell once again on the production,
Morgan co-wrote eight of the 11 cuts that show off his energetic
spirit and way with a song vocally on the uptempo "Baby I
Got You," the narrative "Cowboy and The Clown,"
the romantic "Rain for the Roses," the touching
"Lot of Man (In That Little Boy)," and the vocal event
with Brad Paisley and John Conlee, "Blame Me," the
album offers plenty of diversity. Morgan feels he is just now
beginning to find his niche as an artist.
a doubt, this new record depicts who I am even more,"
Morgan said. "We had a lot of tempos on the last album and
on this record I wanted to do the same, because I want people to
enjoy the album. But I want there to be depth to it. And I think
we've done that with this album. I wanted to dig a little deeper
and have the songs be real solid, and I think we did that."
written tons of songs together, and this is some of Craig's best
work. His voice has timbered and gotten better since the first
record, and he is so easy to work with in the studio. If I give
him a direction and open a door he goes in it and gives you
more. We like to write about things that we do every day .
I'd say, 'OK, I've got my front yard view in the first verse,
let's look in your back yard and write the second verse. It was
refreshing to have someone have the same outlook on life as you
do. He's really one of a kind," O'Donnell said.
feels the time could finally be right for him to break out.
"I think that's why it's taken me so long, not having the
radio success at first to go along with the touring and live
performance success we had. But I'm thankful for it now because
we have built a great fan base. I think people kept seeing me
live and saying 'Oh my gosh we love the show, we want to hear
you more.' And now people are hearing what they've been seeing
and I have radio to thank for that. They've been extremely
supportive. I kind of just do my own thing out there, and
fortunately people have been responding. I always thought Garth
Brooks put on a great show and I loved what he did, but so does
George Strait, you know? And James Taylor. Put those three guys
together and add in a little Luther Vandross, and I'm kind of
what you get."
the Web: www.craigmorgan.com
2005 CMA Close Up News Service